This course is intended to introduce students to the purpose and nature of business activity. We will discuss the factors that influence business decisions and behaviors and provide a basic framework around business development and implementation. This course also provides a look at the means for integrating business activities as a whole. As change is the only constant, this course will look at how new enterprises are created in response to economic, cultural and/or technological changes and how existing businesses must adapt if they are to survive and grow.
This course provides an introduction into accounting procedure, statements, concepts, and principles. Effective decision-making, ethical choices, and critical thinking will be integrated into the course to help students analyze, classify and record business transactions. This course will cover the complete accounting cycle, financial statements and bank reconciliations. Students will learn how to understand, prepare, interpret, and evaluate financial statements. Throughout the semester, students will also learn about the fundamental principles of double-entry bookkeeping, trial balances, special journals, adjusting entries, and closing entries.
Management is relevant to every person in business and this course will take a look at different leadership techniques and styles. Discussions throughout the term will include the topics of good leadership, motivating employees, effective management systems, and clearly communicating company ideas. Managers need to think about, decide on, and put into action major long term plans and we will look at this in detail. This course will include management decisions such as whether to buy another business, enter a new market, or develop new technology. We will also look at and discuss important business leaders and how they became visionaries in their respective fields.
This course will introduce concepts of marketing through examination of economics, advertising, public relations, and business fundamentals. Class discussions will include marketing function topics such as design, sales, production, promotion, and distribution. We will also examine customer focus in terms of understanding market segments and producing goods and services that people want to buy. This course will focus on how successful businesses understand their customers’ wants and needs and strive to provide products that their customers love.